Obafemi Awolowo University’s spokesman and image-maker, Mr. Abiodun Olaoye Olarewaju FNIPR, has been recognized, honored and celebrated as the Most Influential Public Relations Professional of the Year at the 2024 Osun Public Relations Industry Award ceremony.

The award, presented by Professor Shadrach Akindele, Vice-Chancellor of Redeemer’s University, Ede, recognized Olarewaju’s unwavering commitment and innovative approach to public relations. “Mr. Olarewaju’s work has been transformative—not only elevating the profile of Obafemi Awolowo University but also setting new standards for excellence in the PR industry,” Professor Akindele remarked during the presentation. “His strategic vision and dedication embody the spirit of effective communication in today’s fast-paced media environment.”

The ceremony, which drew a distinguished audience of academics, industry leaders, and PR professionals, celebrated the critical role of public relations in enhancing institutional reputation and community engagement. The Nigerian Institute of Public Relations (NIPR), through its Osun State Chapter, lauded Olarewaju for his exemplary contributions and influence, reinforcing the idea that robust PR strategies are indispensable in bridging the gap between institutions and the public.

Expressing his gratitude on stage, Olarewaju said, “I am deeply honored by this recognition. This award is a testament to the collaborative spirit of the team at Obafemi Awolowo University and our shared commitment to transparency, innovation, and excellence. I dedicate this achievement to everyone who has supported our mission to communicate with integrity and creativity.” His heartfelt words resonated with the gathered community, highlighting his belief in teamwork and ethical communication.

Mr. Ademola Adesoji, Chairman of the Osun State Chapter of NIPR, also praised the awardee: “In an era where effective communication is more crucial than ever, professionals like Mr. Olarewaju are setting benchmarks for the industry. His influence stretches far beyond traditional PR roles, inspiring both current and future practitioners to uphold the highest standards in our field.”

The event underscored the evolving landscape of public relations, where innovation and ethical practices are key to fostering trust and building sustainable relationships between institutions and their audiences. As Obafemi Awolowo University continues to lead in academic and community engagements, Olarewaju’s achievement stands as a milestone that celebrates excellence in the art and science of public relations.